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Instagram's CEO Is Counting on Selena Gomez, Kevin Hart and 500 Million More to Win Digital Media's New Game: Video

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It’s a scorching July afternoon, and a soundtrack of pop hits is bumping inside a cavernous Hollywood photo studio where Selena Gomez and Kevin Hart have gathered for a shoot with Instagram CEO Kevin Systrom. The singer and comedian have spent the past few hours prepping with stylists for a series of professional, meticulously crafted photos seen here. But at the moment, Gomez, her petite frame decked in chic separates by The Row and Calvin Klein, has co-opted the set, motioning for the equally diminutive Hart to pull his tiny white Ferrari closer to the humongous black Dodge Ram truck she arrived in a few hours earlier. “We’ve got to get this shot,” she says, leaning back on the sports car as a crowd of handlers and THR staff forms around them. Gomez motions to the onlookers, their phones raised in unison, ready to capture the moment as Systrom looks on with a smile. A few hours later, Hart posts the photo on his Instagram page; within days, it quickly amasses more than 350,000 likes.

This is where such celebrities as Gomez and Hart come into play. Instagram credits them, and others socially savvy enough to have a top account, with fueling its recent video boom by posting more than twice the number of videos each day as they did in 2015. When Instagram expanded its video length this year from 15 seconds to 60 seconds, the singer and the comedian each had 60-second clips at the ready: Gomez in the studio working on a new song, Hart on a safari during a comedy tour stop in South Africa. “I was so stoked when Kevin [Systrom] told me they were doing 60 seconds,” says Gomez, who in March became the most followed person on the app (89 million). “I feel like you’re really allowed to share what your life is, and I found that people respond really well to organic, fun videos.”

Source: The Hollywood Reporter

Source: Selena Gomez Revival Tour, Selena Daily

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Instagram's CEO Is Counting on Selena Gomez, Kevin Hart and 500 Million More to Win Digital Media's New Game: Video

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